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Helping brands and agencies create better YouTube ads.

Junbi originated from a very clear and simple need: Marketers need better insights on the effectiveness of their YouTube ads, but traditional research methods are too expensive and slow. So we used AI to make the process faster and more cost-effective.


Benchmarking data points


YouTube ads tested


Years of Neuromarketing expertise


We aim to increase YouTube video ad effectiveness by providing accurate, actionable validation for advertisers 

Coen Olde Olthof

Our story.

8 years ago, our parent company Alpha.One was born out of a clear need from marketers to make science-driven decisions about the effectiveness of their creative content. We’ve since employed neuroscientific principles and methods such as fMRI and EEG on behalf of some of the biggest brands in the world to help them understand what makes effective content.

One of the most popular neuroscientifc methods is eye-tracking, but running an eye-tracking study is expensive and time consuming. However, over the last few years we have collaborated with leading data scientists and computer vision experts to create, a platform that uses AI to predict saliency (visual attention) in a similar way to eye tracking, without the need for participants.

But the world is constantly changing. The media landscape is becoming increasingly digital and channels like YouTube are consistently growing in popularity. So, to help our clients stay ahead of the curve, we’ve leveraged our Neuroscience expertise and combined it with the power of to create Junbi – a platform that can comprehensively pre-test and benchmark your YouTube ad to give you a better idea of how you compare, and make scientific testing more accessible for YouTube ads.

Leadership team.

Working hard behind the scenes to bring you the best AI-powered YouTube insights.

Coen Olde Olthof

Coen Olde Olthof

Founder & CEO
Coen Olde Olthof

Daan van der Wiele

Head of Marketing & Product
Coen Olde Olthof

Coert van Gemeren

Tech & AI Lead

Advisory board.

Our trusted advisors, ensuring everything we do is firmly rooted in science.

Coen Olde Olthof

Ale Smidts

Scientific Research Partner, Rotterdam School of Management – Erasmus University
Coen Olde Olthof

Ingrid Nieuwenhuis

Neuroscience Advisor,  Former Nielsen, UC Berkeley and facebook

Scientific partners.

Working with globally renowned research institutions to bring you cutting-edge technology

Drop by our office.

Located in the heart of Amsterdam, the Netherlands

Junbi HQ

Barbara Strozzilaan 201

Amsterdam, 1083HN

The Netherlands

For press and media enquiries, drop us a line at

junbi office location on world map
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