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June 19, 2023

AI-Generated Ads: Is This The Future of Video Advertising?

In an exciting announcement on May 28, 2023, NVIDIA and WPP joined forces to forge a groundbreaking alliance, unveiling their ambitious plans to build a cutting-edge content engine. This innovative collaboration harmoniously merges the immense potential of NVIDIA Omniverse™ with the prowess of artificial intelligence technology. The result? This will create great opportunities for advertisers […]

June 5, 2023

What is Connected TV? How to Get The Most Out of Your CTV Ads

Damian Pandolfo Insights, Trends

In the digital age, advertising has evolved drastically, covering more and more new horizons. One of the trendiest promotional mediums nowadays appears to be connected TV (CTV). With the significant growth rates of CTV usage over the past few years, it has become crucial for marketing managers to understand and leverage this modern platform. CTV […]