There are several key factors to take into consideration if you want to get the most out of YouTube advertising. You need to ensure you optimize your targeting and bidding strategies so you can make sure to get your ads in front of the right audience while maximising your ad spend.  But most of all you need effective creative! 

Thankfully, YouTube has put together a guide on the ABCDs of effective creative – which deliver a 30% lift in short term sales likelihood and 17% lift in long-term brand contribution on average. If you want to test how well your ad aligns with the YouTube ABCDs, you can use Junbi.ai! Junbi is able to quantify on a second-by-second basis the attention, branding, connection and direction of your ad, through our science-driven effectiveness metrics, all within our AI-powered platform.

The optimal length for your YouTube ad depends on your campaign goal and chosen ad type. The maximum length for Non-skippable in-steam ads is 15-20 seconds depending on the region, and 6 seconds maximum for Bumper ads. Skippable in-stream ads have no maximum length, but less than 3 minutes is recommended to maintain a high level of engagement.

However, with growth in the use of YouTube Connected TV ads, YouTube recently announced that they will be introducing 30 second non-skippable ads to YouTube select on Connected TV to facilitate richer storytelling.

Junbi helps advertisers create better YouTube ads by providing second-by-second insights on our neuroscience-based effectiveness drivers. Users will be able to see at exactly which moment of their ads they are performing well, and which areas need improvement.

The short answer is no, Junbi is not suitable for testing your ads on other platforms than YouTube. This is primarily because the results you receive on Junbi are benchmarked percentile scores, relative to a benchmark dataset of YouTube ads. 

However, we are looking to expand our predictive AI solutions to platforms other than YouTube, and already have a few ideas in the works, so if you’re interested in testing ads for other platforms please contact us.

Junbi will provide you insights as to which moments in your YouTube ad are best at drawing attention to your brand, breaking through the clutter, and which moments are easy to visually process. However, the creative concept and messaging in the ad is still up to you and your production team. All Junbi clients receive an extensive onboarding program and will have a dedicated customer success manager whom they can ask questions if their results are unclear. Additionally, we also offer an extensive knowledge base with articles, instructional videos and much more.

Currently, Junbi is only predicting visual attention, and therefore does not test audio. From our past research with our parent company Alpha.One, we have found visual stimuli to be a better predictive of ad effectiveness, especially when it comes to metrics like brand recall. However, this is still a feature that our R&D team is working on and we hope to make audio testing available for Junbi users in the near future. Want to know more? Feel free to contact us!