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Engaging Minds.

Do you know if your audience is really paying attention to your  ad? What actually is attention, and how can you make sure that you’re getting it? Learn how in the first edition of the Engaging Minds Masterclass, at the Google Amsterdam office on Tuesday, January 23rd, 2024 from 15:00 – 16:30.

Google Amsterdam, Claude Debussylaan 34 1082 MD
Junbi x Google Masterclass

About Engaging Minds.

The Engaging Minds Masterclass is the first in a series of masterclasses co-hosted by and Google. In these sessions, we aim to inform and inspire advertisers by sharing knowledge and general insights about attention and neuromarketing amongst a group of like-minded advertising industry professionals.

What can you expect?

In the session, we will cover the basics of attention – what is it, how does it work in the brain, and why it important to consider attention as an advertiser? We’ll also dive into some more practical applications and provide you with some tangible real-world examples of how attention can be leveraged to boost your creative effectiveness. 

Sound interesting? Take a look at the full agenda below

Join the AI-powered advertising community.

Register below to confirm your interest in the masterclass

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